By Jay Treadway
May 21st, 2010
Not really sad, sad; this is a different “sad.” This is SADD, or Students Against Destructive Decisions. Did you know that’s what it was now called? I didn’t. I still thought it was “Students Against Drunk Driving.” I guess I was out of touch!
Anyway, we just conpleted an RFP (Request For Proposal) for them. They are seeking a vendor to handle their SADD Store. This is a website store that offers products with the SADD logo for local chapters. I hope we get the call soon to at least be a finalist. It would fit well into what we are currently doing for police departments and schools across the country.
SADD has been around for nearly 30 years. It has become the nation’s leading peer-to-peer youth education, prevention and activism organization. There are thousands of chapters in middle schools, high schools and colleges. SADD now highlights prevention of destructive behaviors and atitudes that are harmful to young people.
The SADD network includes about 10,000 adult advisors working with 350,000 active youth participants in local chapters. If you want to know more about SADD, go to their website at sadd.org.
Here’s hoping that Treadway Graphics/Geiger is soon affiliated with SADD. If that happens I’m be SADDLY happy!

By Jay Treadway
May 7th, 2010
If you’re on Facebook you know that the place where you post a comment is called ”What’s On Your Mind?” If you’re on Twitter it’s “What’s Happening?” The question I have today for my customers is “What Are You Doing?”
If I asked this question of one of my police or school customers it would lead to a discussion of projects or programs that are being run in their communities. This then leads us to the question of what are they doing to support and reinforce those programs. That’s the place where I make suggestions about things they can give to the participants to reinforce the message. That’s what I do.
Lately I haven’t had many of these discussions with customers. Funding is an issue in schools and law enforcement, so just doing a program is often all that can be done. Giving away extra “stuff” is not possible a lot of the time. Bye-bye t-shirts, pencils, ruler and so on.
Maybe the question I should ask is “What Else are You Doing?” If your GREAT or DARE programs are not funded well enough to usegiveaways right now that’s one thing. But what about your local SADD, MADD, PTO, PTA or other such organizations? Do they need help with fundraising ideas, trade shows or other initiatives they are doing?
Would they like the expertise of a company that has been working with schools and police departments for 20+ years? I hope so. Sometimes it just takes somebody looking around at what else is going on in a community by asking the question “What’s Happening?”
So, what’s is happening? What’s on your mind? What else are you doing?