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Treadway Graphics - Serving the law enforcement market since 1991.
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Smart Choices
By Jay Treadway
February 24th, 2010
When we designed the Smart choices program 7 years ago we really didn’t know where it would take us. We had just lost our license for the D.A.R.E. Program (Drug Abuse Resistance Education and Training) that we had held for 11 years. It wasn’t our fault, it was simply something that happens to you in business. It was traumatic nonetheless.
We thought we would design our own program with products and logos to “compete” with the D.A.R.E. Program. Our message was centered around three primary designs that had a resist drugs and violence theme. We came up with a Smart Choices design, a “HERO” design and an UP2ME design. The HERO design was an acronym for “Helping Everyone Realize Options.” The most popular by far has been the UP2ME design shown below. We have many products available on our website store with all these designs.
But the most interesting part has been where it has taken us. Yes, we do sell some of these products to D.A.R.E. officers. However, most of our sales have come from officers doing other programs conducted locally in their schools. We have incorporated some of our Smart Choices designs into products for programs like S.T.A.R.S. in Arizona, R.O.A.R. in New Jersey and Too Good ForDrugs in Illinios, among others.
The basic message of the Up2ME design can be used for a lot of applications. Indeed, it has been used in many applications the past 7 years by our customers. We still call these designs our “Smart Choices” designs, but in fact UP2Me has been the clear winner. Funny how it works out. Designing the UP2ME logo was a Smart Choice in the end!
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