By Jay Treadway
May 7th, 2010
If you’re on Facebook you know that the place where you post a comment is called ”What’s On Your Mind?” If you’re on Twitter it’s “What’s Happening?” The question I have today for my customers is “What Are You Doing?”
If I asked this question of one of my police or school customers it would lead to a discussion of projects or programs that are being run in their communities. This then leads us to the question of what are they doing to support and reinforce those programs. That’s the place where I make suggestions about things they can give to the participants to reinforce the message. That’s what I do.
Lately I haven’t had many of these discussions with customers. Funding is an issue in schools and law enforcement, so just doing a program is often all that can be done. Giving away extra “stuff” is not possible a lot of the time. Bye-bye t-shirts, pencils, ruler and so on.
Maybe the question I should ask is “What Else are You Doing?” If your GREAT or DARE programs are not funded well enough to usegiveaways right now that’s one thing. But what about your local SADD, MADD, PTO, PTA or other such organizations? Do they need help with fundraising ideas, trade shows or other initiatives they are doing?
Would they like the expertise of a company that has been working with schools and police departments for 20+ years? I hope so. Sometimes it just takes somebody looking around at what else is going on in a community by asking the question “What’s Happening?”
So, what’s is happening? What’s on your mind? What else are you doing?
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